Make

Make (formerly Integromat) is a visual automation platform designed for the workflows where simpler tools hit their limits: complex conditional logic, data transformation between incompatible formats, multi-branch decision trees, iteration over arrays, and error handling that actually works when something upstream fails. Its visual canvas maps every step of a workflow in full detail — triggers, conditions, transformations, and actions — which makes it possible to build and debug automations that would otherwise require custom code.

The platform has over 1,000 app integrations and supports HTTP requests to any API, which means it can connect virtually any software. For operations teams managing complex processes — invoice handling, contract workflows, multi-step customer onboarding, inventory synchronisation across platforms — Make handles the edge cases and exceptions that rule-based tools struggle with.

Setup is more involved than simpler automation tools and the learning curve is steeper. But the resulting automation is more robust, more maintainable, and more capable of handling real-world complexity. Teams that outgrow Zapier often land on Make. It is the right choice when the workflow genuinely requires the flexibility it provides.

Make's visual canvas is designed for workflow complexity that would be impossible to manage in a text-based builder. Multi-branch decision trees, loops that process every item in an array, transformations that parse and reformat data between incompatible systems, error handlers that catch specific failure types and route them differently — all of this is visible on the canvas, which makes debugging significantly faster than tracing through logs. For ops teams maintaining automations that other people in the organisation depend on, the visual legibility is a practical operational advantage.

The HTTP module allows Make to connect to any API that doesn't have a native integration, which means the 1,000+ named integrations understate the actual connectivity. Any system with a documented API — internal tools, niche SaaS applications, custom backends — can be connected with the HTTP module. For operations teams managing workflows across a mix of standard and custom systems, this removes the integration gaps that force workarounds.

Make's pricing model charges per operation (each module execution counts as one operation) rather than per task, which tends to be more cost-effective than Zapier for equivalent workflow complexity. For high-volume automations with multiple steps, the difference can be substantial. Teams migrating from Zapier to Make for cost reasons consistently report significant monthly savings on equivalent workflow volumes.